Cookie Policy
Last revised: March 2019
This Cookie Policy explains how OSRAM uses cookies on its websites.
1. Scope of data collection
Our websites use cookies. Cookies are text files that are stored in or by the web browser on the user’s computer system. If a user calls a website, a cookie may be stored on the user’s operating system. This cookie contains a characteristic string that allows the browser to be identified unambiguously when the website is called again.
Technically necessary cookies:
We use cookies to make our website more user-friendly. Some elements of our website require the browser calling it to be identified after the user moves to another page.
The following data can be stored in the cookies if required:
- Language settings
- Articles in a shopping cart
- Log-in information
Cookies used for analysis purposes:
We also use cookies, such as etracker, on our website to enable analysis of users’ surfing behavior, without that being linked to a specific person. The user data collected in this way is pseudonymized using technical precautions. That means the data can no longer be used to identify the user calling the website. The data is not stored together with other personal data of users.
Website-Tracking - etracker
This website uses etracker technology (www.etracker.com) to collect data on visitor behavior. The data is collected anonymously for use in marketing and optimization. The data collected by the etracker technology will not be used to determine the personal identity of a website visitor, and will not be compiled with personal data relating to the person referred to by the pseudonym, unless agreed to separately by the person concerned. The collection and storage of data may be revoked at any time with respect to future services.
Exclude from website tracking (etracker)
Cookies used for customer advertising purposes
We use this type of cookies to gather information about the use of this website by our customers that have registered an account with this website or explicitly consented to participation in the Osram email campaigns. These customers receive a unique sales force ID, which is stored in a cookie when customers visit our website. It enables us to keep track of their activities within the website, determine their shopping preferences and learn more about their interests. Therefore, we can offer such customers more relevant content and product recommendations according to their specific desires, which significantly reduces their search costs, reinforces purchase decisions and increases the overall utility of this webpage.
These cookies register what type of reference was used to reach out this website. e.g. an email campaign, which content was viewed as well as other activity details, e.g. downloads.
You can find a table containing a list of the cookies we use on our websites at: https://www.osram.com/cb/services/cookie-policy/cookie-table/index.jsp.
2. Changes to settings for and withdrawal of consent to cookies
You can withdraw your consent to the use of cookies at any time. To do that, you have to disable or delete the cookies.
Please note that you can continue to visit our OSRAM websites even if you have not consented to the use of cookies, but that certain parts and functions of OSRAM’s websites may no longer work, or may no longer work properly, without cookies.
You can change your cookie settings in your web browser. The browser settings for cookies are usually found in the “Options,” “Tools” or “Preferences” menu of your web browser. You can also refer to your browser’s “Help” menu. Different browsers may use different mechanisms to disable cookies.
You can find more information on changing your cookie settings at:
- Cookie settings in Internet Explorer
- Cookie settings in Firefox
- Cookie settings in Chrome
- Cookie settings in Safari
You can find more information on blocking or deleting cookies at: www.allaboutcookies.org
When users call our website, an info banner notifies them that cookies are used for analysis purposes and refers them to this Cookie Policy. Users are also informed in this connection that they can prevent storage of cookies in their browser settings.
3. Legal basis for data processing
The legal basis for processing personal data using cookies is Article 6 (1) point (f) GDPR.
4. Purpose of data processing
The purpose of technically necessary cookies is to make it easier to use websites. Some functions of our website cannot be offered without the use of cookies. It is necessary for these cookies to be recognized again by the browser when the user moves to another page.
The user data collected by technically necessary cookies is not used to create user profiles.
The analytics cookies are used to improve the quality and content of our website. These analytics cookies help us learn how the website is used so that we can keep on optimizing our offering.
These purposes also constitute our legitimate interests in processing personal data in accordance with Article 6 (1) point (f) GDPR.
5. Contact data
If you have any further questions on OSRAM’s Cookie Policy, please do not hesitate to contact us at privacy@osram.com or at:
OSRAM GmbH
CDPO - Corporate Data Protection Officer
Marcel-Breuer-Str. 6
80807 Munich
Germany